Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizations (Hardcover)
From Publishers Weekly Firms that take ideas seriously take their employeesÂ’ thinking seriously, and employees who think are employees who are alive. Thus argue Robinson and Schroeder, management academics and corporate creativity consultants. Ideas are the life force of corporations, they say, and managers who recognize this can increase profits and avoid budget cuts and [...]
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